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Assignment – 15. Words - 1865
Name – Vipul Dabhi
Semester – 4
Roll No – 35
Enrollment No – 2069108420180009
Email ID – dabhivc04@gmail.com
Paper – 15 Mass Communication and Media
Studies.
Topic – Short notes on PCI, ABC, RNI, PTI
Batch – 2017-‘19
Submitted To – Department of English, MKBU.
What is PCI… ?
The Press Council of India was first set up in the year 1966 by the Parliament on the recommendations of the First Press Commission with the object of preserving the freedom of the press and of maintaining and improving the standards of press in India.
History of it : Press Council is a mechanism for the Press to regulate itself. The raison d’etre of this unique institution is rooted in the concept that in a democratic society the press needs at once to be free and responsible.If the Press is to function effectively as the watchdog of public interest, it must have a secure freedom of expression, unfettered and unhindered by any authority, organised bodies or individuals. But, this claim to press freedom has legitimacy only if it is exercised with a due sense of responsibility. The Press must, therefore, scrupulously adhere to accepted norms of journalistic ethics and maintian high standards of professional conduct.
Press Council is a mechanism for the Press to regulate itself. The raison d’etre of this unique institution is rooted in the concept that in a democratic society the press needs at once to be free and responsible.If the Press is to function effectively as the watchdog of public interest, it must have a secure freedom of expression, unfettered and unhindered by any authority, organised bodies or individuals. But, this claim to press freedom has legitimacy only if it is exercised with a due sense of responsibility. The Press must, therefore, scrupulously adhere to accepted norms of journalistic ethics and maintian high standards of professional conduct.
The First Press Commission (1954) came across in some section of the Press, instances of yellow journalism of one type or another, scurrilous writing-often directed against communities or groups, sensationalism, bias in presentation of news and lack of responsibility in comment, indecency and vulgarity and personal attacks on individuals. The Commission, however, pointed out that the well-established newspapers had, on the whole. Maintained a high standard of journalism. They had avoided cheap senstationalism and unwarranted intrusion into private lives." But it remarked that whatever the law relating to the Press may be, there would still be a large quantum of objectionable journalism which, though not falling within the purview of the law, would still require to be checked." It was of the view that the best way of maintaining professional standards of journalism would be to bring into existence a body of of people principally connected with the industry whose responsibility it would be to arbitrate on doubtful points and to censure any one guilty of infraction of the code of journalistic ethics.
OBJECTS AND FUNCTIONS OF THE COUNCIL
The objects of present Press Council are substantially the same as were laid down under the Act of 1965 and it is not necessary to repeat them here. But the functions have undergone some change in that the three of the functions listed in the earlier Act were not included in the 1978 Act as they were considered to be burdensome for the Council to perform. These related to (a) promoting the establishment of such common services for the supply and dissemination of news to newspapers as may, from time to time, appear to it to be desirable;(b) providing facilities for proper education and training of persons in the profession of journalism; and (c) promoting technical or other research.
Summoning and enforcing the attendance of persons and examining them on oath.
• requiring the discovery and inspection of documents.
• receiving evidence on affidavits.
• requisitioning any public record or copies thereof from any court or office.
• issuing commissions for the examination of witnesses or documents; and.
• any other matter, which may be prescribed.
What is ABC…?
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising.
Function : primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards; on the certificates; and on the reports submitted.
Publisher members are requested to submit audited figures verifying their circulation, by means of a circulation certificate. The audit of the certificate must be conducted by a Registered Accountant and Auditor who must have full-access to all financial accounts and other relevant records connected with the publication for the purpose of a complete and accurate ABC audit. The Bureau does random check audits to verify the information prepared by the publisher.
The main objective of the ABC is to promote the interests of the buyers (advertisers and marketers) and sellers (media owners) of advertising and promotional material by providing accurate and comparable circulation data. Further objectives are to provide circulation data that is in no way inaccurate, misleading or distorted; to deal honestly and fairly with all parties; and to increase industry awareness regarding the benefits of ABC membership and of the information provided.
What is RNI… ?
The Office of the Registrar of Newspapers for India (RNI) came into being on 1stJuly, 1956. Registration of newspaper is essential under PRB Act, 1867.
Printing and publishing of newspapers and periodicals within India are governed by the Press and Registration of Books Act, 1867 and the Registration of Newspapers (Central) Rules, 1956. According to the Act, no newspaper or periodical should bear a title which is the same or similar to any other newspaper or periodical already being published, either in the same language or in the same State, unless the latter is also owned by the same person. In order to ensure compliance of this condition, the Government of India has appointed the Registrar of Newspapers, also called the Press Registrar, who maintains a register of newspapers and periodicals published in India. The Office of the Registrar of Newspapers for India is headquartered in New Delhi, and has three regional offices at Calcutta, Mumbai and Chennai to cater to the needs of publishers in all corners of the country.
Registration of newspaper involves 2 steps:
Verification of title – It includes name of applicant, name of owner, language, periodicity, state, district and title options (upto 5 options only).
Registration of title – The verified title is to be got registered within 2 years from title verification date, to prevent deblocking/cancellation of the title. The ownership of the title is transferable after registration
History and Functions :
The Office of the Registrar of Newspapers for India, more popularly known as RNI came into being on 1stJuly, 1956, on the recommendation of the First Press Commission in 1953 and by amending the Press and Registration of Books Act 1867.
The Press and Registration of Books Act contains the duties and functions of the RNI. On account of some more responsibilities entrusted upon RNI during all these years, the office is performing both statutory as well as some non-statutory functions.
Compilation and maintenance of a Register of Newspapers containing particulars about all the newspapers published.Issue of Certificate of Registration to the newspapers published under valid declaration;Scrutiny and analysis of annual statements sent by the publishers of newspapers every year under Section 19-D of the Press and Registration of Books Act containing information on circulation, ownership etc;Informing the District Magistrates about availability of titles, to intending publishers for filing declaration; Formulation of Newsprint Allocation Policy - Guidelines and issue of Eligibility Certificate to the newspapers to enable them to import newsprint and to procure indigenous newsprint.Assessing and certifying the essential need and requirement of newspaper establishments to import printing and composing machinery and allied materials.
What is PTI… ?
Press Trust of India (PTI) is India’s premier news agency, having a reach as vast as the Indian Railways. It employs more than 400 journalists and 500 stringers to cover almost every district and small town in India. Collectively, they put out more than 2,000 stories and 200 photographs a day to feed the expansive appetite of the diverse subscribers, who include the mainstream media, the specialised presses, research groups, companies, and government and non-governmental organisations.
PTI correspondents are also based in leading capitals and important business and administrative centres around the world. It also has exchange arrangements with several foreign news agencies to magnify its global news footprint.
Currently, PTI commands 90 per cent of new agency market share in India.
PTI was registered in 1947 and started functioning in 1949. Today, after 65 years of its service, PTI can well and truly take pride in the legacy of its work, and in its contribution towards the building of a free and fair Press in India. On its golden jubilee in 1999, President K R Narayanan said:"We got independence in August 1947.But independence in news and information we got only with the establishment of PTI in 1949.That is the significance of PTI..."
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References : http://www.ptinews.com/aboutpti/termsofuse.aspx
https://www.mediaupdate.co.za/media/16764/audit-bureau-of-circulations
http://presscouncil.nic.in/Content/29_3_History.aspx
http://rni.nic.in/all_page/history.aspx
https://www.indianmediastudies.com/registrar-of-newspapers-for-india-rni/
http://www.ptinews.com/aboutpti/aboutus.aspx
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