“Quality” tells the story of Mr. Gessler, a German shoemaker. Although Mr. Gessler makes the best boots in London, his business is failing because he is unable to compete with the big companies around him. These companies, we learn, earn their customers not through quality but advertising. Mr. Gessler is ultimately triumphant in that he is able to establish his own conditions for success; what matters most to Gessler is that he produces quality boots, and in this regard he succeeds.
It criticises the increasing level of Mall culture. Or we can say that how machinery is taking the job away from human beings.
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